Copywriter Job at Masterworks, New York, NY

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  • Masterworks
  • New York, NY

Job Description

About Masterworks:

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $1 billion in world-class artworks, introducing over 900,000 individuals to the $2.2 trillion art market. 

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn. 

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion. 

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

  • Do you thrive on disruption?
  • Do you want to live at the cutting edge of finance, technology, and art? 
  • Are you passionate about democratizing alternative investments? 
  • Do you enjoy meaningful work that has a noticeable impact on business performance?

If you answered “Yes” to any of the above, we'd love to hear from you!

Team Overview:

At Masterworks, we invest heavily in daily ad campaigns to attract new users to our platform. These ad campaigns primarily span social media platforms, email newsletters, affiliate networks, radio, podcasts, and influencers. As such, we have an in-house team of copywriters and designers to create new ad collateral and collaborate with campaign managers as well as our compliance team. As a team, we work towards maximizing the return on our ad spend every month.

Position Overview:

Masterworks is seeking a talented and motivated copywriter to join our marketing team. As a copywriter, you will play a crucial role in concepting new advertising concepts, writing copy for specific ad placements across a variety of mediums, and taking a data-driven approach to optimizing ad creatives. 

Our ideal candidate is experienced with financial copywriting for direct response, digital marketing campaigns. This is an excellent opportunity for someone who is passionate about growth marketing and thrives in a fast-paced, collaborative environment.

Key Responsibilities:

  • Writing original copy for daily ad campaigns.
  • Researching current events, reports, and concerns relevant to self-directed investors.
  • Collaborating with compliance to ensure all marketing collateral conforms to the SEC's Marketing Rule.
  • Reviewing ad performance data alongside media buyers and tailoring creative to help maximize performance from copy iterations.
  • Contributing ideas to weekly creative brainstorming sessions with the marketing team.

Requirements and Preferred Skill Sets:

  • 3+ years of experience in direct-response copywriting for financial products
  • Proficiency in Google Suite and Excel
  • Bachelor's degree in finance, business, or similar disciplines preferred

Measurements of Success within 60 days:

  • Build a system to test and iterate new copy performance within various advertising mediums including email newsletters, radio and podcast scripts, YouTube influencers, affiliate sites (NerdWallet, Forbes, WSJ, etc), and more.
  • Create 10-20 new concepts and test them within online platforms to acquire leads.

Benefits at Masterworks:

  • Daily catered lunches
  • Free admission to art museums and galleries
  • Health, dental, and vision coverage with FSA options
  • PTO and 401k
  • Discounted Equinox membership
  • Happy hours, company outings, social clubs, and more!

How does Masterworks think about compensation?

The compensation range for the role is $70-90k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.

Job Tags

Full time,

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